囤兵 bought Ma Haier and other giants to seize the smart lock market footsteps

HC Security Network News marble cylinder due to the long circulation time, in front of the thief non-existent, to the family very serious security risk, has been unable to meet the security needs of modern families. The birth of smart locks has injected new blood into this ancient industry. Many people think that smart locks are just functional upgrades of traditional locks, just like color TVs replace black and white TVs. But some people have seen smart locks gradually changing people's lifestyles with the help of the mobile Internet. "Locks" are only the underlying hardware and physical carriers, but in the long run it is the entrance to the Internet, if smart locks can be found in most homes. Spread out, this will lead to a brand new business model.

囤兵买马 Haier and other giants seize the smart lock market footsteps

More than a decade ago, when South Korea began to popularize electronic locks, the Chinese electronic lock market was concentrated only in hotels and a small number of high-end residential areas. At that time, the number of smart lock enterprises in the country added up to more than 100. In recent years, with the development of smart homes, smart locks have also been pushed to the cusp of the cusp, and the number of participating companies has already exceeded 1,000.

Therefore, a large number of industry giants such as ZTE, Lenovo, Haier, Skyworth, and Dahua have also rushed to the smart lock industry to gain a share in this industry. Then, what is their desire to join? What impact will it bring to the industry?

How many giants are there to join in the fun?

All along, the door locks have been crowned as "small hardware", so few people except the industry have paid attention. But nowadays, with the rapid development of emerging technologies such as electronic information, Internet, Internet of Things, and biometrics, the intelligent life of locks has been given, and it has gradually been favored by major players.

In the smart lock cross-border enterprise, Haier took the lead in the field of smart locks based on the U+ smart home platform. Then, the home appliance giants such as Skyworth, Rongshida, TCL, and Midea launched smart lock products. Smart locks are an important part of family and community security. Therefore, security giants such as Hikvision and Dahua will naturally not let go of this cake, so they have also launched related products.

Industry giants such as home appliances and security have all been involved, and the giants in the IT and communications fields are certainly not able to sit still. In addition to Samsung, which has long been involved in the field of smart locks, Lenovo and ZTE have also launched their own smart lock products. Among them, ZTE entered the top ten in the smart lock industry crowdfunding in 2016 with more than 20 million crowdfunding funds.

At the same time, Loongson is providing smart lock fingerprint solutions. Baidu, Alibaba, JD.com and other Internet giants have indirectly entered the smart lock industry by cooperating with third parties, with Deschman, Cadiz, Yale, Dijir, Traditional smart lock companies such as Romans and Haibes have formed a competitive trend.

In addition, Tsinghua Unisplendour, Zhengtai Electric, and CSIC 718 also launched smart lock products along with the development of the industry.

What is the giant cross-border smart lock industry?

All along, smart home manufacturers are considering where the smart home entrance should be placed, so many manufacturers have tried to put the entrance on the TV, mobile phone, refrigerator, and so on. But it turns out that these don't work because there is no real stickiness to the user.

Therefore, smart home companies have to rethink the issue of smart home entrance. Most people in the industry believe that the pain point of smart home is smart security, and the biggest need for smart security is safety. Therefore, the door lock has become a field that all major manufacturers are competing for, and the smart home entrance has also been transferred to the smart lock.

But is smart lock really a smart home entrance? In fact, smart door locks have limited computing power and connectivity, and the service threshold is high. It is difficult to achieve the number of portals required, but for a single family. It is the physical entrance to the family.

Although it can not become the real entrance of smart home, as an important part of the smart home field and physical entrance, and as a high-frequency product that users must use to enter and leave the house every day, the user viscosity is higher than other smart home products. It is also easier to land.

From the current market point of view, other smart home products, such as smart home appliances, smart curtains, smart kitchens and other related products are still in the development stage of “satisfaction,” and smart locks are already in hotels, apartments and some civilian markets. Go to the app.

It is predicted that the scale of China's smart home market will reach 90.8 billion yuan in 2017, so smart locks as the main component and physical entrance of smart homes, the giants will naturally not give up this big cake.

How big is the simple smart lock market?

Regardless of smart homes, from the simple industry market, how big is the scale of China's smart lock market? Which areas will the smart lock market focus in in the future? In the view of Men Lock, the smart lock market is roughly concentrated in the following four Aspects:

First, new urbanization construction brings new opportunities. At the two sessions this year, Premier Li Keqiang said that this year, more than 13 million people have settled in the city, and the full coverage of the residence permit system has been accelerated. The advancement of new urbanization construction is bound to promote a large wave of rural population to the city, and it is bound to stimulate the demand of the smart lock market.

Second, the second-hand dressing market can not be ignored. According to the National Bureau of Statistics, the national real estate development investment in the first quarter was 1,922.9 billion yuan, an increase of 9.1% year-on-year. The growth rate was 2.2 percentage points higher than that of the previous year, 0.2 percentage points higher than that of January and February this year. Among them, residential investment increased by 11.2. %. Therefore, for smart lock companies, the second-hand housing reloading market should not be underestimated.

Third, apartments and hotels will also be the traditional market for smart locks. According to new data released by the National Bureau of Statistics, at the end of 2016, China’s floating population was 245 million, a decrease of 1.71 million from the end of the previous year. Although the number of floating population in China has gradually declined after reaching the peak of 253 million in 2014, the base of the floating population is still very large. Therefore, it is expected that the demand for rented housing will still be very strong in the future for a long time. In addition, the hotel will continue to be the main market for the smart lock industry.

Fourth, retail will be the main battlefield of the future smart lock. Smart locks account for more than 70% of the market share in Japan, South Korea and some European and American countries. China has a population of 1.4 billion and nearly 400 million households. The current family base for installing smart locks is very low, less than 3%, or 97%. The family has the need to update from mechanical locks to smart locks, so the market for smart locks will exceed 100 billion in the future.

Conclusion: The reason why the giants are rushing to the smart lock industry is that the smart lock is the most sticky user in the smart home field, the most frequently used, and the most easy to land smart home items. Secondly, the smart lock is extremely low in China. There is huge room for future development.

Editor in charge: Zhang Zequn

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