[Integrated] Japan: New Workwear Becomes a Recruitment Tool to Attract Young Women

In recent days, many restaurant chains in Japan have changed their uniforms. Kyodo News said the move is to attract more young women to work.

In February, the ice cream chain Bartholomew began to replace its old uniforms with new clothes designed by the street fashion brand WEGO. Old uniforms are common strips for fast-food restaurants, and the new tooling T-shirts are printed with company brands, which are divided into powder, navy blue and light blue, allowing employees to choose according to their preferences.

"Dennys" restaurant chain also began to change the female staff uniforms in April. The original work clothes were mainly brown, and the new work clothes were brown short skirts and colored smocks. The employees could also choose light pink, light blue or light yellow.

A management staff from Barthropi said that changing the uniforms is a requirement of some chain stores, and these chains think that the attractive uniforms can help the shop to recruit part-time workers more easily. Therefore, the company chose to redesign the brand popular among young people.

A 20-year-old female college student who is part-time at a Bartholomew in Meguro, Tokyo, said: “I like this new uniform, which is different from traditional uniforms. Wearing such a uniform, even if you are busy, you will feel It's full of power."

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